Founded in 2018, we passionately bring Fortune 500 tools and techniques to businesses everywhere. We are dedicated to sharing the power of tools and techniques that the most successful companies use, with businesses of all sizes. Since the beginning of this company, our passion has been to democratize access to these strategies and help smaller companies achieve big results. We believe that every business, regardless of size or industry, can benefit from proven approaches to growth and success. With our expert guidance and tailored solutions, we're empowering entrepreneurs and business owners to take their organizations to the next level.

Our Leadership Team

Michael Easton

Co-Founder

Michael is an operations management consultant and fractional executive with a proven track record of driving digital transformation, data architecture, and strategic process improvements across the healthcare, education, and technology sectors. With deep expertise in DevOps, data visualization, and AI-enabled platforms, he supports organizations in streamlining workflows, managing vendor ecosystems, and building internal capability. His work spans from designing enterprise analytics systems and simulation-based training to leading product strategy for SaaS and content creation tools.

Sara Easton

Co-Founder

Sara is a seasoned healthcare professional and licensed physical therapist with extensive clinical experience across acute care, outpatient, and rehabilitation settings. Known for her patient-centered approach and deep understanding of musculoskeletal and neurological conditions, she has led interdisciplinary care teams and contributed to quality improvement initiatives in hospital networks and private practice. Sara combines clinical expertise with a systems mindset, often serving as a bridge between frontline care and organizational strategy to enhance patient outcomes and operational efficiency. Her experience helps to ensure that our solutions are designed to serve our users, not IT nerds.

Jeff Stevenson

VP Marketing, PR & Social

Jeff Stevenson is a senior communications and digital strategy leader with a proven record of driving brand growth, reputation management, and large-scale transformation across Fortune 500 and global tech firms. With deep expertise spanning PR, social media, marketing, and crisis communication, Jeff has led high-impact initiatives at companies like ADP, Intuit, and D2L—designing scalable strategies that align messaging, technology, and customer experience. As a cross-functional executive and published author, he blends data-driven insights with creative storytelling to position organizations for sustainable visibility and market relevance.